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1. |  | Title: Marketing Plans by Malcolm McDonald ISBN: 0750656255 Publisher: Butterworth-Heinemann Pub. Date: 15 June, 2002 List Price: $49.99 Amazon.com Price: $49.99 |
| 2. |  | Title: Market Segmentation: How to Do It, How to Profit from It by Malcolm McDonald, Ian Dunbar ISBN: 0750659815 Publisher: Butterworth-Heinemann Pub. Date: 01 June, 2004 List Price: $29.95 Amazon.com Price: $20.37 |
| 3. |  | Title: Marketing Plans That Work 2nd Edition by Malcolm H. B. McDonald, Warren J Keegan ISBN: 0750673079 Publisher: Butterworth-Heinemann Pub. Date: 08 November, 2001 List Price: $24.99 Amazon.com Price: $16.99 |
| 4. |  | Title: Creating Powerful Brands by Leslie De Chernatony, Malcolm H. B. McDonald ISBN: 0750659807 Publisher: Butterworth-Heinemann Pub. Date: 01 November, 2003 List Price: $34.95 Amazon.com Price: $24.46 |
| 5. |  | Title: The New Marketing by Malcolm McDonald, Hugh Wilson ISBN: 0750653876 Publisher: Butterworth-Heinemann Pub. Date: 15 July, 2002 List Price: $29.99 Amazon.com Price: $20.39 |
| 6. |  | Title: The Marketing Plan in Colour: A Pictorial Guide for Managers (Chartered Institute of Marketing (Paperback)) by Malcolm McDonald, Peter Morris ISBN: 0750647590 Publisher: Butterworth-Heinemann Pub. Date: 01 November, 2000 List Price: $28.95 Amazon.com Price: $28.95 |
| 7. |  | Title: Marketing Planning for Services by Malcolm McDonald, Adrian Payne ISBN: 0750630221 Publisher: Butterworth-Heinemann Pub. Date: 01 August, 1996 List Price: $50.95 Amazon.com Price: $50.95 |
| 8. |  | Title: Creating A Company for Customers: How to Build and Lead a Market Driven Organization by Malcolm McDonald, Martin Christopher, Simon Knox, Adrian Payne, Jane Simms ISBN: 0273642499 Publisher: Financial Times/Prentice Hall Pub. Date: April, 2001 List Price: $37.00 Amazon.com Price: $37.00 |
| 9. |  | Title: Key Account Management: Learning Form Supplier & Customer Perspectives by Malcolm McDonald, Beth Rogers ISBN: 075063278X Publisher: Butterworth-Heinemann Pub. Date: 15 September, 1998 List Price: $59.95 Amazon.com Price: $59.95 |
| 10. |  | Title: Market Segmentation : How to Do It, How to Profit From It - Second Edition by Malcolm McDonald, Ian Dunbar ISBN: 033373369X Publisher: Trans-Atlantic Publications Pub. Date: 01 July, 1998 List Price: $69.50 Amazon.com Price: $69.50 |
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