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Title: Market Segmentation : How to Do It, How to Profit From It - Second Edition by Ian Dunbar, Malcolm H. B. McDonald ISBN: 0-333-73369-X Publisher: MacMillan Pr Ltd Pub. Date: 01 July, 1998 Format: Paperback Volumes: 1 List Price(USD): $69.50

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Good examples
Comment: all examples in your book its quite clear. But it looks like fundamental theory so much. (quite serious on reading). Anyway, I think it's good marketing book.

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Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price(USD): $29.95