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1. |  | Title: Marketing Plans: How to Prepare Them How to Use Them (Professional Development) by Malcolm H. B. McDonald ISBN: 075062213X Publisher: Butterworth-Heinemann Pub. Date: May, 1995 List Price: $39.95 Amazon.com Price: $39.95 |
| 2. |  | Title: Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing by John Leppard, Malcolm H. B. McDonald ISBN: 0844234559 Publisher: NTC Publishing Group Pub. Date: March, 1993 List Price: $24.95 Amazon.com Price: $24.95 |
| 3. |  | Title: Marketing Planning for Services (Marketing Series (London, England). Professional Development.) by Adrian Payne, Malcolm H. B. McDonald, Adrain Payne ISBN: 075062549X Publisher: Butterworth-Heinemann Pub. Date: March, 1996 List Price: $50.95 Amazon.com Price: $50.95 |
| 4. |  | Title: Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets (Bh Marketing Series) by Leslie De Chernatony, Malcolm H. B. McDonald ISBN: 0750606606 Publisher: Butterworth-Heinemann Pub. Date: December, 1992 List Price: $36.95 Amazon.com Price: $36.95 |
| 5. |  | Title: Marketing Plans That Work, Targeting Growth and Profitability by Malcolm H. B. McDonald, Warren J. Keegan ISBN: 0750698284 Publisher: Butterworth-Heinemann Pub. Date: July, 1997 List Price: $19.95 Amazon.com Price: $19.95 |
| 6. |  | Title: Market Segmentation : How to Do It, How to Profit From It - Second Edition by Ian Dunbar, Malcolm H. B. McDonald ISBN: 033373369X Publisher: MacMillan Pr Ltd Pub. Date: 01 July, 1998 List Price: $69.50 Amazon.com Price: $69.50 |
| 7. |  | Title: Market Segmentation by Malcolm H. B. McDonald, Ian Dunbar ISBN: 0750659815 Publisher: Butterworth-Heinemann Pub. Date: November, 2003 List Price: $29.95 Amazon.com Price: $29.95 |
| 8. |  | Title: Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development Series) by Malcolm H.B. McDonald, Christopher C.S. Tideman ISBN: 075060154X Publisher: Butterworth-Heinemann Pub. Date: March, 1993 List Price: $62.95 Amazon.com Price: $62.95 |
| 9. |  | Title: Strategic Marketing Planning, 2e by Malcolm H. B. McDonald, M. McDonald ISBN: 0749420960 Publisher: Kogan Page Ltd Pub. Date: 01 January, 2000 List Price: $24.95 Amazon.com Price: $24.95 |
| 10. |  | Title: The Marketing Audit: Translating Marketing Theory into Practice (The Marketing Series: Practitioner) by John Leppard, Malcolm H. B. McDonald ISBN: 0750617063 Publisher: Butterworth-Heinemann Pub. Date: April, 1999 List Price: $34.95 Amazon.com Price: $34.95 |
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