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Title: Marketing Plan in Colour by Malcolm McDonald, Peter Morris ISBN: 0-7506-4759-0 Publisher: Butterworth-Heinemann Pub. Date: 09 June, 2000 Format: Paperback Volumes: 1 List Price(USD): $28.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Terrific book for Marketeers
Comment: I have read this book over 20 times. I have purchased 5 copies and given them away to clients. This book is wonderful for helping you create a marketing plan. The cartoons make it easy to read (what is inherently a boring subject) about marketing plans.

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Title: Marketing Plans by Malcolm McDonald ISBN: 0750656255 Publisher: Butterworth-Heinemann Pub. Date: 15 June, 2002 List Price(USD): $49.99