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1. |  | Title: Keeping Customers by John J. Sviokla, Benson P. Shapiro ISBN: 0875843336 Publisher: Harvard Business School Press Pub. Date: 01 March, 1993 List Price: $35.00 Amazon.com Price: $23.80 |
| 2. |  | Title: Seeking Customers by Benson P. Shapiro, John J. Sviokla ISBN: 0875843328 Publisher: Harvard Business School Press Pub. Date: 01 May, 1993 List Price: $35.00 Amazon.com Price: $23.80 |
| 3. |  | Title: Staple Yourself to an Order by Benson P. Shapiro, V. Kasturi Rangan, John J. Sviokla ISBN: B00005RZ3V Publisher: Harvard Business School Press Pub. Date: 27 March, 2004 List Price: $6.00 Amazon.com Price: $6.00 |
| 4. |  | Title: Leveraging to Beat the Odds: The New Marketing Mind-Set by Adrian J. Slywotzky, Benson P. Shapiro ISBN: B00005RZ4B Publisher: Harvard Business School Press Pub. Date: 27 March, 2004 List Price: $6.00 Amazon.com Price: $6.00 |
| 5. |  | Title: Sales Program Management: Formulation and Implementation by Benson P. Shapiro ISBN: 0070564132 Publisher: McGraw Hill (Tx) Pub. Date: 01 January, 1977 List Price: $29.25 Amazon.com Price: $29.25 |
| 6. |  | Title: What the Hell Is "Market Oriented?" by Benson P. Shapiro ISBN: B00005RZ29 Publisher: Harvard Business School Press Pub. Date: 27 March, 2004 List Price: $6.00 Amazon.com Price: $6.00 |
| 7. |  | Title: How to Segment Industrial Markets by Benson P. Shapiro, Thomas V. Bonoma ISBN: B00005REL7 Publisher: Harvard Business School Press Pub. Date: 27 March, 2004 List Price: $6.00 Amazon.com Price: $6.00 |
| 8. |  | Title: Marketing Management: Principles, Analysis and Applications by Benson P. Shapiro, Robert J. Dolan, John A. Quelch ISBN: 0256031533 Publisher: McGraw-Hill Pub. Date: 01 March, 1985 List Price: $46.95 Amazon.com Price: $46.95 |
| 9. |  | Title: Marketing Management Readings: From Theory to Practice by Benson P Shapiro, Robert J Dolan, John A Quelch ISBN: 0256031525 Publisher: McGraw-Hill Pub. Date: 01 March, 1985 List Price: $20.50 Amazon.com Price: $20.50 |
| 10. |  | Title: Seeking and Keeping Customers With Field Guide (2 Disks For Mac) by Benson P. Shapiro, John J. Sviokla ISBN: 0875844421 Publisher: Harvard Business School Press Pub. Date: 01 December, 1994 List Price: $49.95 Amazon.com Price: $49.95 |
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