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Marketing Management: Principles, Analysis and Applications (Irwin Series in Marketing)

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Title: Marketing Management: Principles, Analysis and Applications (Irwin Series in Marketing)
by Benson P. Shapiro, Robert J. Dolan, John A. Quelch
ISBN: 0-256-03153-3
Publisher: Richard d Irwin
Pub. Date: March, 1985
Format: Hardcover
List Price(USD): $46.95

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