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1. |  | Title: Staple Yourself to an Order by Benson P. Shapiro, V. Kasturi Rangan, John J. Sviokla ISBN: B00005RZ3V Publisher: Harvard Business School Press Pub. Date: 27 March, 2004 List Price: $6.00 Amazon.com Price: $6.00 |
| 2. |  | Title: Keeping Customers (The Harvard Business Review Book) by John J. Sviokla, Benson P. Shapiro ISBN: 0875843336 Publisher: Harvard Business School Press Pub. Date: 01 March, 1993 List Price: $35.00 Amazon.com Price: $23.80 |
| 3. |  | Title: Sales Program Management: Formulation and Implementation (McGraw-Hill series in marketing) by Benson P. Shapiro ISBN: 0070564132 Publisher: McGraw Hill (Tx) Pub. Date: 01 January, 1977 List Price: $29.25 Amazon.com Price: $29.25 |
| 4. |  | Title: What the Hell Is "Market Oriented?" by Benson P. Shapiro ISBN: B00005RZ29 Publisher: Harvard Business School Press Pub. Date: 27 March, 2004 List Price: $6.00 Amazon.com Price: $6.00 |
| 5. |  | Title: How to Segment Industrial Markets by Benson P. Shapiro, Thomas V. Bonoma ISBN: B00005REL7 Publisher: Harvard Business School Press Pub. Date: 27 March, 2004 List Price: $6.00 Amazon.com Price: $6.00 |
| 6. |  | Title: Leveraging to Beat the Odds: The New Marketing Mind-Set by Adrian J. Slywotzky, Benson P. Shapiro ISBN: B00005RZ4B Publisher: Harvard Business School Press Pub. Date: 27 March, 2004 List Price: $6.00 Amazon.com Price: $6.00 |
| 7. |  | Title: Business Marketing Strategy: Concepts and Applications (The Irwin Series in Marketing) by V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarity ISBN: 0256169101 Publisher: McGraw-Hill College Pub. Date: 05 January, 1995 List Price: $59.50 Amazon.com Price: $59.50 |
| 8. |  | Title: Seeking Customers (The Harvard Business Review Book) by Benson P. Shapiro, John J. Sviokla ISBN: 0875843328 Publisher: Harvard Business School Press Pub. Date: 01 May, 1993 List Price: $35.00 Amazon.com Price: $23.80 |
| 9. |  | Title: National Account Management (Report No 82-100) by Benson P. Shapiro ISBN: 9993179051 Publisher: Marketing Science Inst Pub. Date: 01 December, 1980 List Price: $16.00 Amazon.com Price: $16.00 |
| 10. |  | Title: National Account Management: Emerging Insights (Report No 82-100) by Benson P. Shapiro ISBN: 9993179116 Publisher: Marketing Science Inst Pub. Date: 01 December, 1982 List Price: $16.00 Amazon.com Price: $16.00 |
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