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The Marketing Audit: Translating Marketing Theory into Practice (The Marketing Series: Practitioner)

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Title: The Marketing Audit: Translating Marketing Theory into Practice (The Marketing Series: Practitioner)
by John Leppard, Malcolm H. B. McDonald
ISBN: 0-7506-1706-3
Publisher: Butterworth-Heinemann
Pub. Date: April, 1999
Format: Paperback
Volumes: 1
List Price(USD): $34.95

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