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1. |  | Title: Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy by Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml ISBN: B00005ARYA Publisher: Free Press List Price: $14.99 Amazon.com Price: $10.49 |
| 2. |  | Title: Service Quality : New Directions in Theory and Practice by Roland T. Rust, Richard L. Oliver ISBN: 0803949200 Publisher: SAGE Publications Pub. Date: 15 November, 1993 List Price: $46.95 Amazon.com Price: $46.95 |
| 3. |  | Title: E-Service: New Directions in Theory and Practice by Roland T. Rust, P. K. Kannan ISBN: 0765608065 Publisher: M. E. Sharpe Pub. Date: 01 July, 2002 List Price: $83.95 Amazon.com Price: $83.95 |
| 4. |  | Title: Service Marketing by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham ISBN: 0673991458 Publisher: Addison-Wesley Pub. Date: 01 March, 1996 List Price: $115.00 Amazon.com Price: $115.00 |
| 5. |  | Title: Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham ISBN: 1557385475 Publisher: McGraw-Hill Pub. Date: 01 December, 1993 List Price: $29.95 Amazon.com Price: $29.95 |
| 6. |  | Title: Eeg Response to Advertisements in Print and Broadcast Media *Working Paper, Report No 85-111) by Roland T. Rust, Linda L. Price, V. Kumar ISBN: 9992802340 Publisher: Marketing Science Inst Pub. Date: 01 June, 1990 List Price: $18.00 Amazon.com Price: $18.00 |
| 7. |  | Title: Advertising Media Models: A Practical Guide by Roland T. Rust ISBN: 0669093750 Publisher: Simon & Schuster Pub. Date: 01 May, 1986 List Price: $37.95 Amazon.com Price: $37.95 |
| 8. |  | Title: Readings in Service Marketing by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham ISBN: 0673983080 Publisher: Addison-Wesley Pub. Date: 01 January, 1996 List Price: $27.50 Amazon.com Price: $27.50 |
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