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Eeg Response to Advertisements in Print and Broadcast Media *Working Paper, Report No 85-111)

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Title: Eeg Response to Advertisements in Print and Broadcast Media *Working Paper, Report No 85-111)
by Roland T. Rust, Linda L. Price, V. Kumar
ISBN: 9-9928023-4-0
Publisher: Marketing Science Institute
Pub. Date: June, 1990
Format: Paperback
List Price(USD): $18.00

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