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1. |  | Title: Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software) by Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche ISBN: 0072472952 Publisher: McGraw-Hill/Irwin Pub. Date: 15 April, 2001 List Price: $110.40 Amazon.com Price: $110.40 |
| 2. |  | Title: MARKSTRAT3: The Strategic Marketing Simulation with Student Software by Jean-Claude Larreche, Hubert Gatignon, Porter, Jonathan B. Tucker ISBN: 0538880899 Publisher: South-Western College Pub Pub. Date: 06 May, 1997 List Price: $81.95 Amazon.com Price: $81.95 |
| 3. |  | Title: Marketing Strategy: A Decision-Focused Approach by Orville C. Walker, Harper W., Jr Boyd, John Mullins, Jr. Boyd, Jr., Harper Boyd, Jean-Claude Larreche ISBN: 0072553936 Publisher: McGraw-Hill/Irwin Pub. Date: 04 April, 2002 List Price: $95.15 Amazon.com Price: $95.15 |
| 4. |  | Title: Readings in Markteting Strategy by Jean-Claude Larreche, Edward C. Strong ISBN: 0894260308 Publisher: Scientific Press Pub. Date: June, 1982 List Price: $30.00 Amazon.com Price: $30.00 |
| 5. |  | Title: Marketing Strategy by Orville C. Walker, Harper W. Boyd, Jean Claude Larreche ISBN: 0256261180 Publisher: McGraw-Hill/Irwin Pub. Date: 20 August, 1998 List Price: $93.75 Amazon.com Price: $93.75 |
| 6. |  | Title: INDUSTRAT (TM): The Strategic Industrial Marketing Simulation by Jean-Claude Larreche, David Weinstein, C. A. R. Hoare ISBN: 0134591577 Publisher: Prentice Hall Pub. Date: 25 January, 1988 List Price: $48.00 Amazon.com Price: $48.00 |
| 7. |  | Title: Readings in Marketing Strategy by Jean-Claude Larreche, Victor J. Cook ISBN: 0894261398 Publisher: Scientific Press Pub. Date: July, 1998 List Price: $70.95 Amazon.com Price: $70.95 |
| 8. |  | Title: Measuring the Competitive Fitness of Global Firms 2002 (Financial Times Executive Briefings) by Jean-Claude Larreche ISBN: 0273659774 Publisher: Financal Times Management Pub. Date: June, 2002 List Price: $209.00 Amazon.com Price: $209.00 |
| 9. |  | Title: MECA Report on the Competitive Fitness of Global Firms: MECA Report Comp Fitnes Global Firm by Jean-Claude Larreche ISBN: 027363304X Publisher: Pearson Professional Education Pub. Date: 05 December, 1997 |
| 10. |  | Title: Measuring the Competitive Fitness of Global Firms 2001 (Financial Times Management Briefings) by Jean-Claude Larreche ISBN: 0273654349 Publisher: Financal Times Management Pub. Date: October, 2001 List Price: $197.50 Amazon.com Price: $197.50 |
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