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1. |  | Title: Marketing Strategy: A Decision-Focused Approach by Orville C. Walker, Harper W., Jr Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper Boyd ISBN: 0072553936 Publisher: McGraw-Hill/Irwin Pub. Date: 04 April, 2002 List Price: $93.75 Amazon.com Price: $93.75 |
| 2. |  | Title: Marketing Strategy: Planning and Implementation (Irwin Series in Marketing, 2nd Ed) by Orville C., Jr. Walker, Harper W., Jr. Boyd, Jean-Claude Larreche ISBN: 0256136920 Publisher: McGraw-Hill/Irwin Pub. Date: 1996 List Price: $59.95 Amazon.com Price: $59.95 |
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