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Title: MARKSTRAT3: The Strategic Marketing Simulation with Student Software by Jean-Claude Larreche, Hubert Gatignon, Porter, Jonathan B. Tucker ISBN: 0-538-88089-9 Publisher: South-Western College Pub Pub. Date: 06 May, 1997 Format: Paperback Volumes: 1 List Price(USD): $81.95 |
Average Customer Rating: 4.5 (2 reviews)
Rating: 4
Summary: Good simulation done in a classroom setting
Comment: I had the prior version as a textbook in the MBA course in Strategic Marketing. Very instructive and a good learning tool that shows the interaction between the strategic variables in your marketing plan.
Rating: 5
Summary: Nerve Test for Strategists
Comment: Wow!What an excellent simulation!! Nerve recking! Can't sleep withourt seeing the results every day. Better than the class room teachings and bag full of articles and books. Tests your marketing knowledge to the ultimate limits. Best part of this simulation is that no one losses and no one wins but every one LEARNS AND A LOT . This simulation is an eye-opener to the so called market strategists. The team spirit is revitalised and real leaders emerge. I recommend to all serious marketing strategists.
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Title: Marketing Strategy: A Decision-Focused Approach by Orville C Walker, Harper W Jr. Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper Boyd ISBN: 0072553936 Publisher: McGraw-Hill/Irwin Pub. Date: 04 April, 2002 List Price(USD): $99.05 |
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Title: Plant and Service Tours in Operations Management (5th Edition) by Roger W. Schmenner ISBN: 0132572478 Publisher: Prentice Hall Pub. Date: 23 October, 1997 List Price(USD): $57.00 |
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Title: Corporate Finance With Infotrac College Edition by Scott B. Smart, William L. Megginson, Lawrence J. Gitman ISBN: 003035076X Publisher: South-Western College Pub Pub. Date: March, 2003 List Price(USD): $121.95 |
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Title: A Framework for Marketing Management, Second Edition by Philip Kotler ISBN: 0131001175 Publisher: Prentice Hall Pub. Date: 01 November, 2002 List Price(USD): $103.33 |
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Title: Operations Management for MBAs, 2nd Edition by Jack R. Meredith, Scott M. Shafer ISBN: 0471000604 Publisher: Wiley Text Books Pub. Date: 10 October, 2001 List Price(USD): $49.95 |
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