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1. |  | Title: Analysis for Marketing Planning by Donald R. Lehmann, Russell S Winer, Russell Winer ISBN: 0070275475 Publisher: McGraw-Hill/Irwin Pub. Date: 30 June, 2001 List Price: $60.70 Amazon.com Price: $60.70 |
| 2. |  | Title: Marketing Management, Second Edition by Russell S. Winer ISBN: 0131405470 Publisher: Prentice Hall Pub. Date: 19 May, 2003 List Price: $120.00 Amazon.com Price: $120.00 |
| 3. |  | Title: Product Management by Donald R. Lehmann, Russell S Winer, Donald Lehmann, Russell Winer ISBN: 0070275491 Publisher: McGraw-Hill/Irwin Pub. Date: 03 July, 2001 List Price: $131.70 Amazon.com Price: $131.70 |
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