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1. |  | Title: Marketing Management, Second Edition by Russell S. Winer ISBN: 0131405470 Publisher: Prentice Hall Pub. Date: 19 May, 2003 List Price: $120.00 Amazon.com Price: $120.00 |
| 2. |  | Title: Product Management by Donald R. Lehmann, Russell S. Winer, Russell Winer ISBN: 0070275491 Publisher: Irwin/McGraw-Hill Pub. Date: 03 July, 2001 List Price: $131.70 Amazon.com Price: $131.70 |
| 3. |  | Title: Analysis for Marketing Planning by Donald R. Lehmann, Russell S. Winer ISBN: 0256214425 Publisher: Irwin Professional Publishing Pub. Date: 01 December, 1996 List Price: $53.65 Amazon.com Price: $53.65 |
| 4. |  | Title: Impact of New Product Introductions on the Market Value of Firms by Paul K. Chaney, Timothy M. Devinney, Russell S. Winer ISBN: 9999991556 Publisher: Marketing Science Inst Pub. Date: 01 April, 1989 List Price: $16.00 Amazon.com Price: $16.00 |
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