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Title: Marketing Management, Second Edition by Russell S. Winer ISBN: 0-13-140547-0 Publisher: Prentice Hall Pub. Date: 19 May, 2003 Format: Hardcover Volumes: 1 List Price(USD): $116.67 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: Excellent book from an excellent practitioner/professor
Comment: This book was one of the readings in the core marketing class I took 2 years ago (the author was the professor). The class was excellent, and the book is too, especially its integration of a strategic perspective throughout the entire book.
I have referred to it many, many times over the past couple years. Of course, if you're already a marketing expert, this book may be too basic for you. For anyone else, I'd definitely say it's worth the price.
Rating: 5
Summary: Marketing Management, 1/e, Winer
Comment: This book gives the overview of integrate of the market and how it works in our business. It reflects the dynamic and changing market, which is impacting and changed by the technology. Today, market participants is also inhabiting the market. Through this book, I can understand the changing marketplace and know how to make strategic marketing decisions. This text is a good guideline to the professionals and its analysis is modern and arrurate, which sparks me much.
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Title: Financial Accounting: An Introduction to Concepts, Methods, and Uses by Clyde P. Stickney, Roman L. Weil ISBN: 0324183518 Publisher: South-Western College Pub Pub. Date: 02 July, 2002 List Price(USD): $123.95 |
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Title: Corporate Finance by Stephen A. Ross, Randolph W. Westerfield, Jeffrey Jaffe ISBN: 0072831936 Publisher: McGraw Hill College Div Pub. Date: February, 2002 List Price(USD): $134.20 |
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Title: Managing Behavior in Organizations (3rd Edition) by Jerald Greenberg ISBN: 0130328243 Publisher: Prentice Hall Pub. Date: 03 July, 2001 List Price(USD): $73.33 |
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Title: Information Rules: A Strategic Guide to the Network Economy by Carl Shapiro, Hal R. Varian ISBN: 087584863X Publisher: Harvard Business School Press Pub. Date: November, 1998 List Price(USD): $29.95 |
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Title: Essentials of Modern Business Statistics With Microsoft Excel by David R. Anderson, Dennis J. Sweeney, Thomas A. Williams ISBN: 0324184522 Publisher: South-Western College Pub Pub. Date: December, 2002 List Price(USD): $101.95 |
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