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1. |  | Title: Business Marketing Strategy: Cases, Concepts and Applications (Hardcover) by V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarty, Rowland T. Moriarity ISBN: 025616911X Publisher: McGraw-Hill/Irwin Pub. Date: 31 December, 1994 List Price: $94.06 Amazon.com Price: $94.06 |
| 2. |  | Title: Business Marketing Strategy: Concepts and Applications (The Irwin Series in Marketing) by V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarity ISBN: 0256169101 Publisher: Richard d Irwin Pub. Date: 05 January, 1995 List Price: $59.50 Amazon.com Price: $59.50 |
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