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Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)

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Title: Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)
by V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarty, Rowland T. Moriarity
ISBN: 0-256-16911-X
Publisher: McGraw-Hill/Irwin
Pub. Date: 31 December, 1994
Format: Hardcover
List Price(USD): $94.06

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