| 1. 
  |  | Title: The One to One Future: Building Relationships One Customer at a Time by Don Peppers, Martha, Phd Rogers, Martha Rogers
 ISBN: 0385485662
 Publisher: Currency
 Pub. Date: January, 1997
 List Price: $17.95
 Amazon.com Price: $12.57
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| 2. 
  |  | Title: Enterprise One to One: Tools for Competing in the Interactive Age by Don Peppers, Martha, Phd. Rogers
 ISBN: 038548755X
 Publisher: Doubleday
 Pub. Date: 05 January, 1999
 List Price: $17.50
 Amazon.com Price: $12.25
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| 3. 
  |  | Title: The One to One Manager: Real-World Lessons in Customer Relationship Management by Don Peppers, Martha, Phd Rogers
 ISBN: 038550229X
 Publisher: Doubleday
 Pub. Date: 15 January, 2002
 List Price: $15.95
 Amazon.com Price: $11.17
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| 4. 
  |  | Title: The One to One Fieldbook: The Compete Toolkit for Implementing a 1 to 1 Marketing Program by Don Peppers, Martha Rogers PhD, Bob Dorf
 ISBN: 1900961873
 Publisher: John Wiley and Sons Ltd
 Pub. Date: 01 February, 1999
 
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| 5. 
  |  | Title: Enterprise One-to-one: Strategies for Competing and Winning Customers in the Interactive Age by Don Peppers, Martha Rogers PhD
 ISBN: 0749917121
 Publisher: Judy Piatkus Publishers Ltd
 Pub. Date: 27 March, 1997
 
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