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1. |  | Title: The One to One Fieldbook: The Compete Toolkit for Implementing a 1 to 1 Marketing Program by Don Peppers, Martha Rogers PhD, Bob Dorf ISBN: 1900961873 Publisher: John Wiley and Sons Ltd Pub. Date: 01 February, 1999 |
| 2. |  | Title: Enterprise One-to-one: Strategies for Competing and Winning Customers in the Interactive Age by Don Peppers, Martha Rogers PhD ISBN: 0749917121 Publisher: Judy Piatkus Publishers Ltd Pub. Date: 27 March, 1997 |
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