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1. |  | Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price: $29.95 Amazon.com Price: $20.37 |
| 2. |  | Title: Strategies for Planned Change by Gerald Zaltman, Robert Duncan ISBN: 0471981311 Publisher: John Wiley & Sons Pub. Date: February, 1977 List Price: $42.95 Amazon.com Price: $42.95 |
| 3. |  | Title: Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information by Gerald Zaltman, Vincent P. Barabba ISBN: 0875842410 Publisher: Harvard Business School Press Pub. Date: February, 1991 List Price: $39.95 Amazon.com Price: $39.95 |
| 4. |  | Title: Dynamic Educational Change: Models, Strategies, Tactics, and Management by Gerald Zaltman ISBN: 0029357500 Publisher: Free Press Pub. Date: April, 1977 List Price: $27.95 Amazon.com Price: $27.95 |
| 5. |  | Title: Marketing research : fundamentals and dynamics by Gerald Zaltman ISBN: 003003566X Publisher: International Thomson Publishing Pub. Date: 1975 |
| 6. |  | Title: Marketing Management by C. Whan Park, Gerald Zaltman ISBN: 0030055989 Publisher: International Thomson Publishing Pub. Date: February, 1987 List Price: $56.95 Amazon.com Price: $56.95 |
| 7. |  | Title: Creating social change by Gerald Zaltman ISBN: 0030802628 Publisher: International Thomson Publishing Pub. Date: 1972 |
| 8. |  | Title: Cases in Marketing Research by Randall L. Schultz, Gerald Zaltman, Philip Burger ISBN: 003013966X Publisher: International Thomson Publishing Pub. Date: January, 1975 List Price: $6.95 Amazon.com Price: $6.95 |
| 9. |  | Title: Readings in Consumer Behavior: Individuals, Groups and Organizations by Melanie Wallendorf, Gerald Zaltman ISBN: 0471093076 Publisher: John Wiley & Sons Pub. Date: January, 1984 List Price: $38.50 Amazon.com Price: $38.50 |
| 10. |  | Title: Management Principles for Nonprofit Agencies and Organizations by Gerald Zaltman ISBN: 0814455182 Publisher: AMACOM Pub. Date: December, 1979 List Price: $34.95 Amazon.com Price: $34.95 |
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