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11. |  | Title: Innovations and Organizations by Gerald. Zaltman ISBN: 047198129X Publisher: John Wiley & Sons Pub. Date: October, 1973 List Price: $19.50 Amazon.com Price: $19.50 |
| 12. |  | Title: Consumer Behavior: Basic Findings and Management Implications by Gerald Zaltman, Melanie Wallendorf ISBN: 0471981265 Publisher: John Wiley & Sons Pub. Date: January, 1979 |
| 13. |  | Title: The Use of Development and Evaluative Market Research (Research Program, Working Paper Report No. 89-107) by Gerald Zaltman ISBN: 9990156948 Publisher: Marketing Science Institute Pub. Date: November, 1989 List Price: $18.00 Amazon.com Price: $18.00 |
| 14. |  | Title: Industrial Buying Behavior (Monograph, Report No 77-117) by Thomas V. Bonoma, Gerald Zaltman, Wesley J. Johnston ISBN: 9992801913 Publisher: Marketing Science Institute Pub. Date: June, 1977 List Price: $17.00 Amazon.com Price: $17.00 |
| 15. |  | Title: Assessing Progress on Meeting Msi Priorities (Report No 91-107) by Gerald Zaltman ISBN: 9992799684 Publisher: Marketing Science Institute Pub. Date: June, 1991 List Price: $18.00 Amazon.com Price: $18.00 |
| 16. |  | Title: Theory Construction in Marketing: Some Thoughts on Thinking by Gerald. Zaltman, Michael Heffring, Karen Lemasters ISBN: 0471981273 Publisher: John Wiley & Sons Pub. Date: June, 1982 List Price: $37.50 Amazon.com Price: $37.50 |
| 17. |  | Title: Innovations & organizations by Gerald Zaltman ISBN: 0898747198 Publisher: R.E. Krieger Pub. Co. |
| 18. |  | Title: Creating social change by Gerald Zaltman ISBN: 0030802628 Publisher: International Thomson Publishing |
| 19. |  | Title: Metatheory and Consumer Research by Gerald. Zaltman ISBN: 003091566X Publisher: International Thomson Publishing Pub. Date: May, 1973 List Price: $13.95 Amazon.com Price: $13.95 |
| 20. |  | Title: Processes and Phenomena of Social Change by Gerald. Zaltman ISBN: 0471981303 Publisher: Krieger Publishing Company Pub. Date: June, 1973 List Price: $20.50 Amazon.com Price: $20.50 |
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