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1. |  | Title: Competitors As Sources of Innovative Marketing Strategies (Report No 86-109) by Whan C. Park ISBN: 9993179485 Publisher: Marketing Science Institute Pub. Date: December, 1986 List Price: $16.00 Amazon.com Price: $16.00 |
| 2. |  | Title: Mediating Roles of Trail and Learning Stage on the Outcomes of Consumer Involvement (Report No. 84-110) by C. Whan Park, Henry Assael, Seoil Chaiy ISBN: 9997715454 Publisher: Marketing Science Institute Pub. Date: December, 1984 List Price: $18.00 Amazon.com Price: $18.00 |
| 3. |  | Title: Competitors As Sources of Innovation Marketing Strategies (Working Paper, Report No 86-109) by C. Whan Park, Daniel C. Smith ISBN: 9992799862 Publisher: Marketing Science Institute Pub. Date: June, 1986 List Price: $18.00 Amazon.com Price: $18.00 |
| 4. |  | Title: Marketing Management by C. Whan Park, Gerald Zaltman ISBN: 0030055989 Publisher: International Thomson Publishing Pub. Date: February, 1987 List Price: $56.95 Amazon.com Price: $56.95 |
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