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1. |  | Title: Customer Equity: Building and Managing Relationships As Valuable Assets by Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas ISBN: 0875847641 Publisher: Harvard Business School Press Pub. Date: July, 2001 List Price: $29.95 Amazon.com Price: $20.37 |
| 2. |  | Title: Manage Marketing by the Customer Equity Test by Robert C. Blattberg, John Deighton ISBN: B00005RZ61 Publisher: Harvard Business School Press Pub. Date: 24 April, 2004 List Price: $6.00 Amazon.com Price: $6.00 |
| 3. |  | Title: Sales Promotion: Concepts, Methods, and Strategies by Robert C. Blattberg ISBN: 013442302X Publisher: Prentice Hall Pub. Date: 03 May, 1995 List Price: $73.85 Amazon.com Price: $73.85 |
| 4. |  | Title: The Marketing Information Revolution by Robert C. Blattberg, Rashi Glazer, John D.C. Little ISBN: 0875843298 Publisher: Harvard Business School Press Pub. Date: January, 1994 List Price: $39.95 Amazon.com Price: $39.95 |
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