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Title: The Marketing Information Revolution by Robert C. Blattberg, Rashi Glazer, John D.C. Little ISBN: 0-87584-329-8 Publisher: Harvard Business School Press Pub. Date: January, 1994 Format: Hardcover Volumes: 1 List Price(USD): $39.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Right to the Point
Comment: This book remains extremely up to date. The authors envisioned today's marketing transformation that is still happening, six years after publication. Only now the tools needed to follow the author's guidelines are being developed and used by retailers.