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1. |  | Title: Advertising and Promotion Management: A Manager's Guide to Theory and Practice by Paul W. and Quelch, John A. Farris, John A. Quelch ISBN: 0801973694 Publisher: Chilton/Haynes Pub. Date: October, 1983 List Price: $19.95 Amazon.com Price: $19.95 |
| 2. |  | Title: The Advertising Controversy: Evidence on the Economic Effects of Advertising by Mark S. Albion, Paul W. Farris ISBN: 086569057X Publisher: Auburn House Pub. Date: 28 February, 1981 List Price: $89.95 Amazon.com Price: $89.95 |
| 3. |  | Title: The Profit Impact of Marketing Strategy Project : Retrospect and Prospects by Paul W. Farris, Michael J. Moore ISBN: 0521840538 Publisher: Cambridge University Press Pub. Date: 31 October, 2004 |
| 4. |  | Title: Decisions in Marketing: Cases and Text by Lawrence J. Ring, Derek A. Newton, Neil H. Bordon, Paul W. Farris ISBN: 0256037140 Publisher: Business Pubns Pub. Date: January, 1989 List Price: $59.95 Amazon.com Price: $59.95 |
| 5. |  | Title: Advertising and Promotion Management by Paul W. Farris, John A. Quelch ISBN: 0894642618 Publisher: Krieger Publishing Company Pub. Date: November, 1987 List Price: $23.50 Amazon.com Price: $23.50 |
| 6. |  | Title: Advertising Intensity in Consumer Goods Businesses: An Empirical Analysis (Technical Working Paper, Report No 78-118) by Paul W. Farris ISBN: 9992800712 Publisher: Marketing Science Institute Pub. Date: June, 1978 List Price: $18.00 Amazon.com Price: $18.00 |
| 7. |  | Title: Determinants of Advertising Intensity: A Review of the Marketing Literature (Working Paper, Report 77-109) by Paul W. Farris ISBN: 9992800763 Publisher: Marketing Science Institute Pub. Date: July, 1977 List Price: $18.00 Amazon.com Price: $18.00 |
| 8. |  | Title: Accounting for the Market Share-Roi Relationship (Report No 89-118) by Paul W. Farris ISBN: 999317985X Publisher: Marketing Science Institute Pub. Date: December, 1989 List Price: $16.00 Amazon.com Price: $16.00 |
| 9. |  | Title: Marketing Costs in Consumer Goods Industries (Working Paper, Report No 76-111) by Robert D. Buzzell, Paul W. Farris ISBN: 9992801824 Publisher: Marketing Science Institute Pub. Date: June, 1976 List Price: $10.00 Amazon.com Price: $10.00 |
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