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Marketing Costs in Consumer Goods Industries (Working Paper, Report No 76-111)

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Title: Marketing Costs in Consumer Goods Industries (Working Paper, Report No 76-111)
by Robert D. Buzzell, Paul W. Farris
ISBN: 9-9928018-2-4
Publisher: Marketing Science Institute
Pub. Date: June, 1976
Format: Paperback
List Price(USD): $10.00

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