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1. |  | Title: Social Marketing: Theoretical and Practical Perspectives (Advertising and Consumer Psychology) by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt, Role of Advertising in Social Marketing Conference ISBN: 0805824995 Publisher: Lea Pub. Date: 01 April, 1997 List Price: $109.95 Amazon.com Price: $109.95 |
| 2. |  | Title: Advances in Consumer Research by Marvin E. Goldberg, Gerald Gorn, Richard W. Pollay ISBN: 091555223X Publisher: Assn for Consumer Research Pub. Date: 01 June, 1990 List Price: $49.00 Amazon.com Price: $49.00 |
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