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Social Marketing: Theoretical and Practical Perspectives (Advertising and Consumer Psychology)

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Title: Social Marketing: Theoretical and Practical Perspectives (Advertising and Consumer Psychology)
by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt, Role of Advertising in Social Marketing Conference
ISBN: 0-8058-2499-5
Publisher: Lawrence Erlbaum Assoc
Pub. Date: May, 1997
Format: Hardcover
Volumes: 1
List Price(USD): $109.95

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