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1. |  | Title: Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear, Bonnie B. Reece ISBN: 1893673057 Publisher: Pinnaflex Educational Resources, Inc Pub. Date: April, 2000 List Price: $79.95 Amazon.com Price: $79.95 |
| 2. |  | Title: Introduction to Marketing Management: Text and Cases (Irwin Series in Marketing) by James D Scott, Martin R Warshaw, James R Taylor ISBN: 025603236X Publisher: Richard d Irwin Pub. Date: February, 1985 List Price: $39.95 Amazon.com Price: $39.95 |
| 3. |  | Title: Promotional Strategy by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear ISBN: 0256036438 Publisher: McGraw-Hill/Irwin Pub. Date: February, 1991 |
| 4. |  | Title: Promotional Strategy: Managing the Marketing Communications Process (The Irwin Series in Marketing) by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear ISBN: 0256082049 Publisher: Richard d Irwin Pub. Date: February, 1991 List Price: $69.30 Amazon.com Price: $69.30 |
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