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Promotional Strategy: Managing the Marketing Communications Process (The Irwin Series in Marketing)

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Title: Promotional Strategy: Managing the Marketing Communications Process (The Irwin Series in Marketing)
by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
ISBN: 0-256-08204-9
Publisher: Richard d Irwin
Pub. Date: February, 1991
Format: Hardcover
Volumes: 1
List Price(USD): $69.30

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