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1. |  | Title: Brand Driven: The Route to Integrated Branding Through Great Leadership by F. Joseph Lepla, Lynn M. Parker, Susan V. Davis ISBN: 0749437979 Publisher: Kogan Page Ltd Pub. Date: 01 April, 2003 List Price: $39.95 Amazon.com Price: $27.17 |
| 2. |  | Title: Integrated Branding : Becoming Brand-Driven Through Companywide Action by F. Joseph LePla, Lynn M. Parker ISBN: 1567202381 Publisher: Quorum Books Pub. Date: 30 October, 1999 List Price: $99.95 Amazon.com Price: $99.95 |
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