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Title: Brand Driven: The Route to Integrated Branding Through Great Leadership by F. Joseph Lepla, Lynn M. Parker, Susan V. Davis ISBN: 0-7494-3797-9 Publisher: Kogan Page Ltd Pub. Date: 01 April, 2003 Format: Hardcover Volumes: 1 List Price(USD): $39.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Points to what you need to know
Comment: I recommend this book to anyone who is implementing a new brand strategy, or problem-solving the strategy they now have. It reminded me of what is behind successful branding efforts: a leader who makes the brand come alive. It is something I thought I knew, but didn't really "get" until I read the book. It is written in a clear, intelligent voice - not too cutesy, and very straightforward. There are a number examples of why branding did or did not work for specific companies, and how leadership impacted their success or failure. I found it extremely helpful, as it broadened my thoughts about how to use branding to its fullest extent in my own firm.

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