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11.
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Cover ImageTitle: Marketing Decision Making
by Gary L. Lilien
ISBN: 0060440767
Publisher: Harpercollins College Div
Pub. Date: August, 1983
List Price: $50.95
Amazon.com Price: $50.95
12.
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Cover ImageTitle: Excellence in Management Science Practice: A Readings Book
by Arjang A. Assad, Edward A. Wasil, Gary L. Lilien
ISBN: 013297102X
Publisher: Prentice Hall College Div
Pub. Date: September, 1990
List Price: $31.20
Amazon.com Price: $31.20
13.
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Cover ImageTitle: Market Planning for New Industrial Products
by Jean Marie Choffray, Gary L. Lilien
ISBN: 0471049182
Publisher: John Wiley & Sons
Pub. Date: July, 1980
List Price: $39.95
Amazon.com Price: $39.95
14.
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Cover ImageTitle: Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
by Gary L. Lilien, Arvind Rangaswamy
ISBN: 0321014170
Publisher: Addison-Wesley Publishing
Pub. Date: January, 1998
List Price: $113.35
Amazon.com Price: $113.35
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