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Title: Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning by Gary L. Lilien, Arvind Rangaswamy ISBN: 0-321-01417-0 Publisher: Pearson Addison Wesley Pub. Date: January, 1998 Format: Hardcover Volumes: 1 List Price(USD): $124.00

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Average Customer Rating: 2.33 (3 reviews)

Rating: 1
Summary: Poorly written
Comment: I bought this book for an advanced marketing class in my MBA program. The authors explain in detail the elementary topics which are covered in basic marketing class. For e.g. they talk in detail about segmentation, but they fail to explain thoroughly clustering and factor analysis.The tutorial also lacks depth and does not interpret the numbers.

Rating: 1
Summary: Software Bugs
Comment: The book is o.k., but the software is full of bugs.

Rating: 5
Summary: Content Listing
Comment: I want to know content listing from this book