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1.![]() | ![]() | Title: The New Marketing Paradigm: Integrated Marketing Communications by Don E Schultz, Stanley Tannenbaum, Robert F. Lauterborn ISBN: 0844234524 Publisher: McGraw-Hill Trade Pub. Date: 11 November, 1996 List Price: $19.95 Amazon.com Price: $13.97 |
2.![]() | ![]() | Title: IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns by Don E Schultz, Heidi Schultz ISBN: 0071416625 Publisher: McGraw-Hill Pub. Date: 26 September, 2003 List Price: $39.95 Amazon.com Price: $27.17 |
3.![]() | ![]() | Title: Brand Babble: Sense and Nonsense About Branding by Don E. Schultz, Heidi F. Schultz ISBN: 0538727144 Publisher: South-Western Educational Publishing Pub. Date: 01 March, 2003 List Price: $24.95 Amazon.com Price: $16.97 |
4.![]() | ![]() | Title: Integrated Marketing Communications : Putting It Together & Making It Work by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn ISBN: 0844233633 Publisher: McGraw-Hill Pub. Date: 11 January, 1993 List Price: $37.95 Amazon.com Price: $26.56 |
5.![]() | ![]() | Title: Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them by Don E Schultz ISBN: 0844233552 Publisher: McGraw-Hill Trade Pub. Date: 11 February, 1998 List Price: $19.95 Amazon.com Price: $13.97 |
6.![]() | ![]() | Title: Measuring Brand Communication ROI by Don E. Schultz, Jeffrey S. Walters ISBN: 1563180537 Publisher: Association of National Advertisers Pub. Date: 23 September, 1997 List Price: $52.95 Amazon.com Price: $52.95 |
7.![]() | ![]() | Title: Communicating Globally: An Integrated Marketing Approach by Don E Schultz, Philip J. Kitchen ISBN: 0844225223 Publisher: McGraw-Hill Pub. Date: 15 April, 2000 List Price: $39.95 Amazon.com Price: $39.95 |
8.![]() | ![]() | Title: Strategic Brand Communication Campaigns by Don E. Schultz, Beth E. Barnes ISBN: 0844229520 Publisher: McGraw-Hill Trade Pub. Date: 11 August, 1999 List Price: $59.95 Amazon.com Price: $41.96 |
9.![]() | ![]() | Title: Raising the Corporate Umbrella: Corporate Communications in the 21st Century by Philip J. Kitchen, Don Schultz, Don E. Schultz ISBN: 0333926390 Publisher: St. Martin's Press Pub. Date: 01 October, 2001 List Price: $49.95 Amazon.com Price: $49.95 |
10.![]() | ![]() | Title: Strategic Advertising Campaigns by Don E. Schultz, Beth E. Barnes ISBN: 0844230154 Publisher: NTC/Contemporary Publishing Company Pub. Date: 01 September, 1994 List Price: $54.95 Amazon.com Price: $38.46 |
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