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Communicating Globally: An Integrated Marketing Approach

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Title: Communicating Globally: An Integrated Marketing Approach
by Don E. Schultz, Philip J. Kitchen
ISBN: 0-8442-2522-3
Publisher: McGraw-Hill/Contemporary Books
Pub. Date: 15 April, 2000
Format: Hardcover
Volumes: 1
List Price(USD): $39.95
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Average Customer Rating: 4 (1 review)

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Rating: 4
Summary: Communicating Globally: An Integrated Marketing Approach
Comment: Communication is one of the keys to success in a global environment. By taking an integrated approach to conduct marketing or communication is a very effective way to win the battle (no matter what kind of industry you are). It's worth to read this book.

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