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Title: Communicating Globally: An Integrated Marketing Approach by Don E. Schultz, Philip J. Kitchen ISBN: 0-8442-2522-3 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 15 April, 2000 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 4 (1 review)
Rating: 4
Summary: Communicating Globally: An Integrated Marketing Approach
Comment: Communication is one of the keys to success in a global environment. By taking an integrated approach to conduct marketing or communication is a very effective way to win the battle (no matter what kind of industry you are). It's worth to read this book.
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Title: Global Marketing and Advertising : Understanding Cultural Paradoxes by Marieke de Mooij ISBN: 0803959702 Publisher: Sage Publications Pub. Date: 01 July, 1997 List Price(USD): $43.95 |
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Title: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn ISBN: 0844233633 Publisher: McGraw-Hill/Contemporary Books Pub. Date: January, 1994 List Price(USD): $37.95 |
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Title: Global Marketing Management (7th Edition) by Warren J. Keegan ISBN: 0130332712 Publisher: Prentice Hall Pub. Date: 13 July, 2001 List Price(USD): $125.00 |
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Title: Value-Added Public Relations: The Secret Weapon of Integrated Marketing by Thomas L. Harris, Philip Kotler ISBN: 0844234125 Publisher: McGraw-Hill Trade Pub. Date: 11 December, 1999 List Price(USD): $17.95 |
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Title: The New Marketing Paradigm: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn, Stanley L. Tannenbaum ISBN: 0844234524 Publisher: McGraw-Hill Trade Pub. Date: 11 November, 1996 List Price(USD): $19.95 |
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