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1. |  | Title: The Wizardy of Customer Value: An action guide to measuring & managing loyalty by R. Eric Reidenbach, Gordon W. McClung, Bradley T. Gale ISBN: 1893066002 Publisher: Rhumb Line, Inc. Pub. Date: 01 September, 1998 List Price: $29.95 Amazon.com Price: $29.95 |
| 2. |  | Title: Market Share, Profitability, and Business Strategy (Working Paper, Report No 74-116) by Robert D. Buzzell, Bradley T. Gale, Ralph G. M. Sultan ISBN: 9992800119 Publisher: Marketing Science Institute Pub. Date: June, 1974 List Price: $18.00 Amazon.com Price: $18.00 |
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