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1. |  | Title: Customer Behavior: A Managerial Perspective by Jagdesh N. Sheth, Banwari Mittal, Bruce I. Newman ISBN: 0030343364 Publisher: South-Western College/West Pub. Date: 15 January, 2003 List Price: $125.95 Amazon.com Price: $125.95 |
| 2. |  | Title: Customer Behavior: Consumer Behavior and Beyond by Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman ISBN: 003098016X Publisher: International Thomson Publishing Pub. Date: August, 1998 List Price: $123.95 Amazon.com Price: $123.95 |
| 3. |  | Title: ValueSpace: Winning the Battle for Market Leadership by Banwari Mittal, Jagdish N. Sheth ISBN: 0071375279 Publisher: McGraw-Hill Trade Pub. Date: 11 May, 2001 List Price: $27.95 Amazon.com Price: $27.95 |
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