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1. |  | Title: Lifestyle Marketing : Reaching the New American Consumer by Ronald D. Michman, Edward M. Mazze, Alan J. Greco ISBN: 1567206409 Publisher: Praeger Publishers Pub. Date: 30 October, 2003 List Price: $49.95 Amazon.com Price: $49.95 |
| 2. |  | Title: Retailing Triumphs and Blunders by Ronald D. Michman, Alan J. Greco ISBN: 0899308694 Publisher: Quorum Books Pub. Date: 30 November, 1995 List Price: $96.95 Amazon.com Price: $96.95 |
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