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Lifestyle Marketing : Reaching the New American Consumer

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Title: Lifestyle Marketing : Reaching the New American Consumer
by Ronald D. Michman, Edward M. Mazze, Alan J. Greco
ISBN: 1-56720-640-9
Publisher: Praeger Publishers
Pub. Date: 30 October, 2003
Format: Hardcover
Volumes: 1
List Price(USD): $49.95
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