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1. |  | Title: Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series) by Erich Joachimsthaler, David Kenny, Vijay Vishwanath, Mark Jonathan, David A. Aaker, John A. Quelch ISBN: 1578511445 Publisher: Harvard Business School Press Pub. Date: August, 1999 List Price: $19.95 Amazon.com Price: $13.97 |
| 2. |  | Title: B2C Storm Survivors : Four signs of seaworthiness by Vijay Vishwanath ISBN: B00005N9CF Publisher: Bain & Company Pub. Date: 01 July, 2001 List Price: $4.99 Amazon.com Price: $4.99 |
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