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1. |  | Title: Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series) by Erich Joachimsthaler, John A. Quelch, Vijay Vishwanath ISBN: 1578511445 Publisher: Harvard Business School Press Pub. Date: 1999 List Price: $19.95 Amazon.com Price: $13.97 |
| 2. |  | Title: Brand Leadership: The Next Level of the Brand Revolution by David A. Aaker, Erich Joachimsthaler ISBN: B000062UIP Pub. Date: 2000 List Price: $30.00 Amazon.com Price: $15.00 |
| 3. |  | Title: Building Brands Without Mass Media by Erich Joachimsthaler, David A. Aaker ISBN: B00005RZ6J Publisher: Harvard Business School Press Pub. Date: 28 June, 2003 List Price: $6.00 Amazon.com Price: $6.00 |
| 4. |  | Title: Brand Leadership: Building Assets in an Information Economy by David A. Aaker, Erich Joachimsthaler ISBN: B00005Q5C3 Publisher: The Free Press List Price: $30.00 Amazon.com Price: $30.00 |
| 5. |  | Title: The Lure of Global Branding by David A. Aaker, Erich Joachimsthaler ISBN: B00005RZ8J Publisher: Harvard Business School Press Pub. Date: 28 June, 2003 List Price: $6.00 Amazon.com Price: $6.00 |
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