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1. |  | Title: The Future of Competition: Co-Creating Unique Value with Customers by C. K. Prahalad, Venkat Ramaswamy ISBN: 1578519535 Publisher: Harvard Business School Press Pub. Date: 18 February, 2004 List Price: $29.95 Amazon.com Price: $20.96 |
| 2. |  | Title: Harvard Business Review on Customer Relationship Management by Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer, Sam Hill, C. K. Prahalad, Venkatram Ramaswamy, Patricia B. Seybold ISBN: 1578516994 Publisher: Harvard Business School Press Pub. Date: 15 January, 2002 List Price: $19.95 Amazon.com Price: $13.97 |
| 3. |  | Title: The Co-Creation Connection by C.K. Prahalad, Venkatram Ramaswamy ISBN: B00006L5AZ Publisher: strategy+business, a publication of Booz Allen Hamilton Inc. Pub. Date: 01 May, 2002 List Price: $9.95 Amazon.com Price: $9.95 |
| 4. |  | Title: Co-opting Customer Competence by C.K. Prahalad, Venkatram Ramaswamy ISBN: B00005RZ9T Publisher: Harvard Business School Press Pub. Date: 24 April, 2004 List Price: $6.00 Amazon.com Price: $6.00 |
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