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1. |  | Title: Marketing Research: Text and Cases by Harper W. Boyd, Ralph Westfall, Stanley F. Stasch ISBN: 0256068135 Publisher: McGraw-Hill Pub. Date: 01 February, 1989 List Price: $53.95 Amazon.com Price: $53.95 |
| 2. |  | Title: Cases in Advertising Management by Harper W. Boyd, Vernon Fryburger, Ralph L. Westfall ISBN: 007006931X Publisher: McGraw Hill Text Pub. Date: 01 January, 1964 List Price: $12.50 Amazon.com Price: $12.50 |
| 3. |  | Title: Information Technology for Management: Making Connections for Strategic Advantage by Efraim Turban, Ephraim McLean, James Wetherbe, Ralph Westfall, Kelly Rainer ISBN: 0471178985 Publisher: John Wiley & Sons Inc Pub. Date: August, 1998 List Price: $105.10 Amazon.com Price: $105.10 |
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