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1. |  | Title: Cases in Advertising Management by Harper W. Boyd, Vernon Fryburger, Ralph L. Westfall ISBN: 007006931X Publisher: McGraw Hill Text Pub. Date: 01 January, 1964 List Price: $12.50 Amazon.com Price: $12.50 |
| 2. |  | Title: The New World of Advertising by Vernon Fryburger ISBN: 0872510212 Publisher: Natl Textbook Co Trade Pub. Date: June, 1976 List Price: $9.95 Amazon.com Price: $9.95 |
| 3. |  | Title: Advertising Theory and Practice by C. H. Sandage, Vernon Ray Fryburger, Kim B. Rotzoll ISBN: 080130184X Publisher: Longman Group United Kingdom Pub. Date: January, 1989 List Price: $44.25 Amazon.com Price: $44.25 |
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