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1. |  | Title: Advertising Management (5th Edition) by Rajeev Batra, John G. Myers, David A. Aaker ISBN: 0133057151 Publisher: Prentice Hall Pub. Date: 12 December, 1995 List Price: $130.00 Amazon.com Price: $130.00 |
| 2. |  | Title: Marketing Issues in Transitional Economics (The William Davidson Institute Series on Transitional and Emerging Economies) by Rajeev Batra, William Davidson Institute ISBN: 0792384989 Publisher: Kluwer Academic Publishers Pub. Date: September, 1999 List Price: $164.00 Amazon.com Price: $164.00 |
| 3. |  | Title: Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology) by Linda M. Scott, Rajeev Batra ISBN: 0805842020 Publisher: Lawrence Erlbaum Assoc Pub. Date: February, 2003 List Price: $99.95 Amazon.com Price: $99.95 |
| 4. |  | Title: The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy by David Shepard Associates, David Shepard Associates, David Shepard, Rajeev Batra ISBN: 1556238096 Publisher: Irwin Professional Pub Pub. Date: July, 1994 List Price: $74.95 Amazon.com Price: $74.95 |
| 5. |  | Title: Cable TV Advertising by Rajeev Batra, Rashi Glazer ISBN: 0899304060 Publisher: Quorum Books Pub. Date: 19 May, 1989 List Price: $55.00 Amazon.com Price: $55.00 |
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