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1. |  | Title: The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy by David Shepard Associates, David Shepard ISBN: 0070580561 Publisher: McGraw-Hill Trade Pub. Date: 31 March, 1999 List Price: $79.95 Amazon.com Price: $79.95 |
| 2. |  | Title: The New Direct Marketing by David Associates Shepard ISBN: 1556233175 Publisher: Irwin Professional Pub Pub. Date: July, 1994 List Price: $55.00 Amazon.com Price: $55.00 |
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