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1. |  | Title: Analysis for Strategic Marketing by Vithala R. Rao, Joel H. Steckel ISBN: 0321001982 Publisher: Addison-Wesley Pub Co Pub. Date: 20 August, 1997 List Price: $92.00 Amazon.com Price: $92.00 |
| 2. |  | Title: Marketing Research by Donald R. Lehmann, Sunil Gupta, Joel H. Steckel ISBN: 0321014162 Publisher: Pearson Education POD Pub. Date: 05 December, 1997 List Price: $128.00 Amazon.com Price: $128.00 |
| 3. |  | Title: The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future by Vithala R. Rao, Joel H. Steckel ISBN: 1557385394 Publisher: McGraw-Hill Trade Pub. Date: 01 September, 1995 List Price: $42.50 Amazon.com Price: $29.75 |
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