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Title: The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future by Vithala R. Rao, Joel H. Steckel, Joe H. Steckel ISBN: 1-55738-539-4 Publisher: McGraw-Hill Trade Pub. Date: 01 September, 1995 Format: Hardcover Volumes: 1 List Price(USD): $42.50 |
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